We are partnering with professional PR teams to ensure that our campaign is heard nationwide - of course, firstly the aim is to reach enough interested people that our immediate funding needs are met. But SOO is about much more than just making a lot of noise. We are committed to delivering a complete and compelling package to the Club that not only brings on board the Wednesday fans, but also makes commercial and operational sense.
Sheffield Wednesday are the heart of the local community. Lee Strafford made great strides towards reconnecting the club with that community, and the plans for educational, social and small business spaces in the redeveloped Hillsborough, not to mention the partnership with the Children's Hospital Charity have positioned Sheffield Wednesday almost uniquely amongst English clubs as the potential hub of all aspects of the community. By harnessing that two-way relationship between club and community, we can make SWFC about more than just eleven men (sometimes) busting the back of the net in front of the Kop!
The fans are vital to our efforts - getting the word out to friends and colleagues, talking about SOO in the local media, publicising SOO and SWFC via Facebook, YouTube, Twitter and the rest, and turning up to support our events.
In addition, through Wednesdayite and WTID we can call upon the knowledge and experience of Supporters Direct, who have worked tirelessly to achieve successful conclusions to the problems that faced Crystal Palace and Portsmouth in recent months.
Bullet-point summary from outline plan:
Professional PR Engaged
• Save Our Owls being both the
slogan AND the only
consideration
• Leverage celebrity fans a la
Spirit of Shankly
• Consistent, nationwide PR push
with central strategy and
single message
PR From The Fans
• Social media
• Viral videos a la Spirit of Shankly
Owlstalk SWFC montages etc
• Media presence
Supporters Direct
• Assistance with all of the above
• Leverage experience with
Crystal Palace, Portsmouth etc
